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1

Rewrite, refresh and rejig your advert regularly. 

Don’t let your details go stale in the online world.

2

Use images that showcase your services well. 

Two stick men having a chat does not say ‘I’m a good listener.’

3

Use everyday language to explain what is it you offer and how you can help.  

Don’t use acronyms or words that only practitioners know.

4

Adding a video to your advert will boost the Search Engine Optimisation (SEO) of your advert and therefore boosting all content within your advert.  Watch the videos below.